A landing page (or landing page) is a web page specially designed for one specific purpose - usually to attract visitors and convert them into customers or leads. Landing pages have a limited number of elements and information aimed at increasing conversion. πππ
Landings can be used for advertising campaigns, promotions, sales, promotions, collecting contact data, subscribing to newsletters, registering for events, etc.
The main features of a landing page:
- "One-way" - A landing page is created with a specific goal - to inspire visitors to perform a certain action, such as purchasing a product or service, subscribing to a newsletter, downloading a file, etc. .
- Minimalism - Landing pages have a simple and clear design, a limited amount of text and visual elements, which helps to focus attention on the main offer.
- Call to Action - A landing page usually contains many calls to action or CTAs are buttons or forms with which visitors can perform a certain action.
- Limited amount of information - Information on the landing page should be concise and at the same time convince visitors of the relevance of the offer and encourage them to take action.
- Personalized content - Landing content is often adapted to the target audience, helping to address their needs and desires.